Insuring against a range of potentially disastrous events – not just natural disasters – is essential for PCOs, according to Jason Holmes, of H2 Insurance Solutions. “What can you do to protect the financial investment of your client in the case of, for example, a fire at the venue you have booked?” he asked delegates
DELEGATES attending the annual Professional Conference Organisers Association meeting in Auckland (02-04 December) can expect to hear both sides of the meetings and conventions market data ‘divide’, with conflicting views on the industry’s health. “We have regular reports from many government and private agencies saying business is booming and Australian hotels are showing good occupancy levels, but this is attributable
A revolution is sweeping the world of marketing and it’s sure to have an impact on the way conferences are organized and promoted. Sarah Mitchell explains why content marketing is the new way to build a loyal following for your events. Your number one job as a conference organiser is to get bums on seats,