Just say No – Reforms to Self-education Expense Deductions

The Professional Conference Organisers (PCO) Association Inc, on behalf of our members, would like to express our concern regarding reforms to self-education expense deductions, as recently announced by the Federal Government. The PCO Association is a national not-for-profit member-based industry association representing conference, meetings and events managers. Our members collectively organise over 70% of the

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The Importance of your Event Brand

As I sat down to write this I was tempted to kick off with a couple of classic arguments about “giving your branding the business edge” and “helping your business grow”, but I’m pretty sure you’ve heard it all before and know the what and why. Instead I would like to pay credit to those

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Shifting Out of Broadcast Mode

With the widespread acceptance of social networking as a viable means of business communication, professional conference organisers have more power than ever to promote their events. Sarah Mitchell explains why adopting an engagement model is vital for your success. Social media has become the great equaliser for corporate promotion. No longer are we at the

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