Who Owns Your Social Media Contacts – You Or Your Employer

LinkedIn and Twitter have become key networking and marketing tools for savvy companies and professionals alike. The main advantages of having a large network of social media connections are engagement with prospective customers and clients, attraction of new business and projection of an innovative image. So perhaps unsurprisingly, many professionals are now encouraged to use LinkedIn and

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PCO Meetings Industry Conference Presenters Announced for 2014

“The Meetings Industry has come of age. It has firmly placed itself at the centre of tourism as one of the key drivers of the sector’s development and an important generator of income, employment and investment.” – Taleb Rifai, Secretary-General, World Tourism Organization in this year’s Global Report on the Meetings Industry. The sector continues

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Shifting Out of Broadcast Mode

With the widespread acceptance of social networking as a viable means of business communication, professional conference organisers have more power than ever to promote their events. Sarah Mitchell explains why adopting an engagement model is vital for your success. Social media has become the great equaliser for corporate promotion. No longer are we at the

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