Welcome to Meetings Industry Insights, the PCO Association interview series for PCOs, event organisers and meetings industry professionals. In this interview, we talk with Inter-Generational Expert, Anna Liotta, to find out how do you create an event or associations that ALL generations want to be part of? Millennial, Gen X, Gen Y and Baby Boomers?
The world is full of data. From tracking purchases and number plates to online website visits. What about for meetings and events? How can we use the data that is available to create better and more profitable exhibitions, conferences and experiences? Big Data guru, Simon Elisha, tells us how … as well as revealing some