Making Sponsorship Work

Many events struggle with sponsorship. It is not that they struggle to get sponsors, it is more that with the ever-evolving events industry, sponsorship does not work like it used to and we need to get better at making it work, writes Warwick Merry. Here are some key elements to keep in mind when dealing with sponsors. It’s

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The Do’s and Don’ts of Social Media for Events

The Do’s and Don’ts of Social Media for Events – a Look at Both Sides of the Story. Social media is a hot topic these days so it’s important to evaluate its place at your next conference. It can be an incredibly powerful way to amplify your message and create a community, but it’s not

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The Power Of An Idea

If the shower is the tardis for your thoughts, is shampoo the lubricant for your brain? Or is that a step too far? Standing in the shower is as powerful a thought generation mechanism as 4am light bulb ideas or day dreaming at the movie you never wanted to go to. These are the moments

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