Peter Sugg retires from PCO Association executive

peterPeter Sugg retires from PCO Association executive with pride.

There were certainly some head winds when we started, however these eased with each passing year as support continued to grow.

“I’m proud of what the Association has achieved and the way cost effective services have been set up and delivered for members.

We developed an education and communication model that took advantage of emerging technologies and were the first Association in the Meetings Industry to embrace social media by launching a Weekly Blog, use Webinars for training and meetings, and actively engaging with Facebook and Twitter users.” he said.

Peter will be spending more time in his own Conference Management Business which launched in 1990.

President Barry Neame paid tribute to Peter Sugg’s vision and commitment in establishing an Association specifically for Professional Conference and Event managers and people employed in the industry sector.

“Peter can retire in the knowledge that his vision has been realised with a thriving and dynamic association delivering benefits for its members and being a strong contributor to education in the sector ” Neame said

The executive will now consist of Barry Neame, Karen Sainsbury and Paula Leishman who are ably supported by PCO Association staff Maxine Tod and Cindy Axisa.

Join us for the 10th Annual PCOA Conference and Exhibition, to be held at the Gold Coast Convention and Exhibition Centre, 26 – 28 November 2017

How to Select Exhibition Giveaways That Work for Your Brand

Having giveaways on your booth is a great strategy to increase booth traffic and help prospects remember your brand in a positive way. A relevant and memorable promotional product can significantly improve your business’ exhibiting success. However, the key is coming up with a cool idea that will attract people’s attention enough for them to stop and have a chat.

When selecting the giveaway item, the first thing you have to do is to understand your target audience and what would be useful or interest them. Ideally you can then link that item of interest with your brand image, product or key message for the show. The giveaway is a reflection of your brand, so make sure you go with the best quality your budget allows. Always consider the item from the booth visitor’s perspective – what value does it offer them?
We all know it’s time to think beyond the free coffee mug or pen. To get your creative juices flowing, here are three things our team contemplates when coming up with giveaway ideas:

What Time of Year is the Show?
A seasonal product will be used straight away, and could enhance the visitor’s overall experience of the show, and destination it’s being held in (especially if the show attracts interstate or international visitors). For example, if the trade show is in winter, branded bluetooth beanies or branded packets of hot chocolate; and for summer branded mineral water, cooling scarves or mobile phone fans.

2.  Is it a Consumer Show or Business Trade Show?  
This is a top level method to define an audience, but in our experience a quick way to categorise some ideas. Often the best giveaways at consumer shows are product samples – the perfect way for visitors to experience your brand! A business audience are usually drawn to something that can make their work lives easier. For instance power banks, power plug kits or waterproof smartphone cases are all worth considering.

3.  Is this the Show to do Something Quirky or Left-field?
Don’t think you have to choose a product from a catalogue every time. Some unique brands or products could consider bespoke items like a trade show ‘survival kit’ which could include headache tablets, multi-vitamins, water, muesli bars, lip balm, etc. Or you could create a customised t-shirt with a catch phrase that relates to your brand eg. ‘Shake it out’ for a health shake brand. Gadgets are also a fun way to engage with visitors whether it be via a virtual experience with Google’s Cardboard, smart speakers or headphones.

No matter what you choose, remember giveaways are not going to generate leads on their own. They are going to generate interest in your stand. It’s the conversations you and your team have with the visitors that will generate the leads. Trade show giveaways are only part of your overall booth strategy, but an important tool to ensure people remember your brand. They’ll also walk away knowing something else about your services or products than they did before the show.Version 2

For more information click HERE

About the Author:
Peta Moore
Program Director
The Professional Conference Organisers Association Inc



How You Magically Free Up 20 Minutes a Day

EmailsOh the pain of email! If you’re like most Executive Assistants, you have to manage hundreds a day between your own and your executive’s inboxes.
Even worse you’re so busy you don’t have time to explore more efficient ways of managing it all including contacts and calendar.

When I speak at conferences about email overload and how to get more done in less time, the comments afterwards: “You have just revolutionised the way I work”; “You have just changed my life”; “if I had met you before I would have saved months of wasted time” reflect the pain of not knowing what you don’t know.

So I thought to share the top two all-time favourites that will help you conquer email overload and free up 20 minutes a day.

Tip 1: Your Very Own Inbox Executive Assistant: Rules / Filters
Problem: Large volume of email each with different priority or action required.
Solution: Automate your inbox. Have this function automatically read your incoming or outgoing email and perform the tasks you set – such as filing in folders, forwarding, answering, deleting emails.
Where: Outlook: Home Ribbon >Rules. Gmail: Settings >Filters. Lotus Notes: Tools >Rules. A wizard will help you set it up.
How to use: automatically sort incoming /outgoing emails; answer web enquires quickly; perform routine tasks, sort through irrelevant emails.

Here are a few ways I see this little email function having a dramatic impact for you.
1. Have repetitive emails go straight to folders.
Items such as newsletters, rsvp’s, mail delivery errors, out of office, voting, meeting acceptances, personal email.
2. Mitigate high CC and BCC volume
Often these are not germane, or the most important item in an inbox. Having them corralled into a cc folder helps prioritise one’s attention to more important items.
3. Delay sending out email.
How many times have you forgot to ‘attach’ before hitting the send button? You can create a rule that delays the actual physical sending of the emails of a period of time like 2 or 3 minutes.
4. Managing multiple inboxes
Working for several managers? You can create folders for each manager and have items such as travel, work to do, cc’s sorted into these folders automatically.
5. Autoforward
If you’re simply a conduit for emails that another person handles, set up a Rule automatically forwarding the email to them.
6. Best Rule EVER
If you receive a lot of promotional emails, create a Rule that looks for the word unsubscribe in the body of the email and moves it into a folder. Look at these in a quiet time and en-masse. Brilliant.

2. Never retype a repetitive paragraph or response again: Quick Parts / Canned Responses
How much time do you waste over time writing the same thing over and over again? Reasons for declining meeting requests; travel requests; standardish paragraphs; Your location with a google map snapshot; an answer to the same question for the 100th time; asking someone to handle something…..
Solution: Your email programs can create templates where a simple click is all you need to insert the saved text/images.
Where: Outlook 2007 -2016 Quick Parts. On the Email insert menu (bonus- also in Word on the Insert menu) Gmail: Activate labs (Settings > Labs) and select Canned Responses. Lotus Notes: Use Stationery
How to Create: Type it out once. Highlight what you’ve written. For Outlook/Word click the insert menu and select save to quick parts gallery. In Gmail highlight the text, click the little drop down arrow at the bottom right of the email. Click to insert. Watch the how-to video (47 seconds) here:
How to Use: Put your mouse in the body of a new or reply email. Outlook – on the Insert Ribbon click Quick Parts and select the one you want. Similarly for Gmail at the bottom right of the email click the little down arrow and select. For Lotus Notes, use stationery.

Debbie Mayo-Smith aka Ms Effective is one of Australasia’s most sought after motivational speakers and trainers. Debbie gives speeches, seminars and trains on technology and personal productivity. Sign up for her monthly quick tip newsletter here. To have Debbie speak at your next event or train your team call 64 27 575 5359 or visit her

Debbie Mayo-Smith – PCO Association conference speaker, 2016

The 10th Annual PCOA Conference and Exhibition is being held at the Gold Coast Convention and Exhibition Centre from 26 – 28 November 2017