Asia Pacific is the most promising and energetic growth region of the world

Radisson Blu Resort Hua Hin

Radisson Blu Resort Hua Hin

Asia Pacific is the most promising and energetic growth region of the world. Despite the market pressures, the region continues to outperform majority of the world’s markets and a driving force of global economic activity, with countries China and India holding the gravitas of major economic activity and investments. Markets and cultures are increasingly more open and receptive, working population expands, human capital and resource productivity increases. The key driver to markets lie in individual productivity with knowledge diffusion.

Carlson Rezidor Hotel Group continues to see a very healthy underlying business performance with a strong growth trajectory. The growth momentum has been steady, which we have benefited from qualitatively and quantitatively. With emerging economies driving the MICE industry’s growth, businesses in Asia Pacific are responding to this market segment.

Radisson Blu Bali Uluwatu, set to open in Q4 2017 is first Radisson Blu hotel to open in Indonesia. Upper-upscale by industry definition, this hotel is high on design and style. Uniquely located on one of Bali’s awe-inspiring cliffs, overlooking the area’s most renowned surf beaches and the Indian Ocean beyond, the hotel is a perfect retreat. The hotel features 125 rooms and suites complemented with iconic dining experiences. Accommodating up to 240 guests, the hotel offers modern and versatile function spaces suitable from corporate meetings to intimate wedding events.

Radisson Blu Plaza Bangkok offers 266 stylish guest rooms and 24 elegant suites, in addition to state-of-the-art meeting facilities and outstanding dining and leisure options. In the heart of Bangkok on Sukhumvit Road, Radisson Blu Plaza Bangkok is easily reached from both of Bangkok’s international airports. Designed for business and leisure guests who know how to travel in style, Radisson Blu Plaza Bangkok defines the modern hotel experience.

Setting new standards in design and style on Thailand’s Riviera, Radisson Blu Resort Hua Hin is the latest addition to the Thai kingdom. With a stunning location overlooking the Gulf of Thailand and just a two-hour drive from Bangkok, the iconic new Radisson Blu Resort Hua Hin beachfront resort brings together a combination of striking design, contemporary comfort and complete convenience made possible by the brand’s internationally renowned Yes, I Can!SM service philosophy. Featuring 118 tastefully designed rooms and suites, the hotel also highlights a collection of versatile spaces and a dedicated team of event managers to ensure meetings and events are always a success. Aqua Ballroom, the property’s largest function space spans 200 square meters, catering for cocktail soirees up to 240 guests. An additional three function rooms come fully equipped with modern furnishings and the latest technology.

In one of Asia’s most cosmopolitan city, Radisson Blu Shanghai New World is a perfect blend of modern style and distinctive architecture highlighted by an impressive 208-meter tower, which accentuates the city skyline. Ideally located on Nanjing Road, guests can experience the pulse of the vibrant city. The hotel features 520 rooms and suites that offering stunning city views and modern amenities. As one of the premier venues in downtown Shanghai, Radisson Blu Shanghai New World offers flexible room configurations with a versatile Grand Ballroom and 10 contemporary meeting rooms, a perfect venue for meeting and event needs.

Radisson Blu Fiji Denarau Island, an oasis at the oceanfront is the perfect destination for a retreat and some island fun. Wake up to the ocean breeze and sounds of the sea from our 268 spacious rooms and suites. Offering a perfect backdrop, a variety of activities, function and event spaces, we’re in the business of renewal with the Fijian experience of “Isles of Smiles”.

Multi-award winning hotel, Radisson Blu Cebu is set to impress as a premier MICE hotel, having been the host hotel of the Asia-Pacific Economic Cooperation (APEC) Philippines 2015 Senior Officials’ Meetings and Structural Reform Ministerial Meetings. The hotel’s versatile function space accommodates up to 1,000 guests, delivering on innovative meetings and culinary experiences. A leading hotel in the city, Radisson Blu Cebu boast 400 stylish rooms and suites complete with modern amenities to meet the needs of the most discerning traveler.

In Asia Pacific, Carlson Rezidor Hotel Group has seen success with 117 hotels in operation and a robust pipeline of 77 hotels. Guests can benefit from Club CarlsonSM, a program that redefines hotel rewards with a collection of exceptional benefits, services, and privileges at more than 1,000 hotels worldwide.

For more information, visit

Carlson Rezidor Hotel Group is a valued PCO Association business partner
Join us for the 10th Annual PCOA Conference and Exhibition, Gold Coast Convention and Exhibition Centre, 26 – 28 November 2017

Add value to your next business event

Airtrain_wideThe Brisbane Convention Bureau offers a range of value-added programs and services to support event planners thinking of bringing their next conference or incentive to Brisbane.

Brisbane Convention Bureau Acting General Manager Juliet Alabaster said the programs helped delegates and guests feel welcomed and have memorable experiences in Brisbane.

“From discounted public transport and pre and post-touring to specialised walking tours and discounted dining and entertainment packages, we can ensure that delegates are looked after and have rewarding experiences in our city,” she said.

Specialised support includes:

On-the-ground delegate support

The Convention Bureau can facilitate reduced Airtrain fares from the airport for delegates and discounted rates on public transport – including trains, buses and ferries – via TransLink’s go event card.

Brisbane Greeters program

The Brisbane Greeters program provides free city walking tours for delegates hosted by local guides who reveal the city’s hidden secrets, unique stories and special places – with tours available in more than 20 languages. In many instances, tours relating to conference content or themes can be organised.

Lighting of city assets

Highly visible iconic city assets such as the Story Bridge, Victoria Bridge and Brisbane City Hall can be lit up at night in your event colours. Please enquire in advance if you wish to request lighting of city assets and please note that there are costs involved.

South Bank Concierge Program

A complimentary service to business event organisers, the South Bank Concierge Program provides delegates with exclusive entertainment, dining and retail offers and packages in the South Bank Parklands – Brisbane’s premier dining, arts and lifestyle precinct.

Tailored leisure touring itineraries

Brisbane Convention Bureau, through the Brisbane Visitor Information Centre, can work with event planners to develop tailored local pre and post-leisure touring itineraries, social events and partner programs to take advantage of Brisbane’s unique attractions and iconic Australian experiences.

Brisbane Tourist Information Desk

For large international conferences, a complimentary onsite visitor information desk can be arranged at the conference venue to provide delegates with valuable city information and an instant booking service for tours, events and entertainment.

VIP retail experiences

Special VIP shopping tours can be organised in one of the city’s premier retail precincts, Queen Street Mall, where guests receive behind-the-scenes access to high-end stores including Tiffany & Co., Louis Vuitton, Paspaley Pearls, Chanel and Burberry.

For more information on planning a business event in Brisbane, go to or contact the Brisbane Convention Bureau.

The Future of Associations

‘Technology can make life profoundly better for associations once they address the five most common reasons for resisting it,’ says Lloyd Grosse of Internet Vision Technologies (Association Online) who has worked with dozens of associations to transform their member services.

The top three resisters of modern cloud-based solutions are associations who feel their members are not technology savvy, staff or management who are technologically afraid and those who want to embrace technology but have no money. The second resisters are those who have already spent heavily on server-based legacy systems and are scared to scrap such a large investment and daunted by managing the change. The third are those with partly integrated technology across departments and are trying to make do.

Technology solutions are designed to reduce the administrative burden so that associations are not bound by it. The problem is that associations generally don’t like to fund administration. Integrated systems allow for an association to grow without the strain of an expediential administrative burden. Staff employed to do more events or recruit and retain members can find that the successes they achieve can result in them getting swamped by more and more administration. Paradoxically, wanting to avoid administration can create the very bureaucracy associations are looking to avoid. Technology can create structural efficiencies by moving everything online with an automated system that does all the thinking itself in line with an association’s needs, both as a best practice generalist solution and customised individual options where required.

Any fear around whether members are ready for technology or staff are capable of handling it can be mitigated by the knowledge that digital transformation is already here and growing. The simple truth is that associations will be left behind if they don’t embrace technology and change. However, caution is still required. Nothing beats due diligence, and getting real references from others who have used a system being recommended to you is critical. An even better way to mitigate risk is to engage with an established, trusted system that is already being used by other associations, who are similar to yours. If the technology has worked for so many others it means you can make yours work too. This creates a technology or software community in your sector, so that your organisation is not exposed alone.

Ultimately, most of the processes shared by associations are the same. After all, the process around membership acquisition is the same, even if membership benefits or prices are different. The process around event management is essentially the same, even if the topics, speakers, delegates or exhibitors are different. The same is true of education, payment systems, marketing, engagement, content management and every other aspect of professional association management. The message is you are not unique. No matter how different you think your association is, it isn’t. There is nothing that any association can say about their individual needs that couldn’t be translated into universal association best practice and solutions – which is why technology works so well in transforming organisations for the future.

Cost should not be a deal breaker either. The cost-benefit analysis is always about value, not price. Say that an entry level standard association system costs $20,000. Amortised over three years, this reduces to less than $7,000. Comparing this against the cost and time savings for existing staff productivity is one way to assess the return on investment. Another is to estimate the opportunity cost of the growth inhibited by the current system, and how the technology can be leveraged to increase income and member engagement.

However, technology still requires a leap of faith. Associations require a technology partner that understands them well enough and also has the modules to cover growth for the future. Test, test, test is the motto. And don’t push the go button until you are 100% confident, by seeing a live test site and fully testing it like an outsider.

There are no more valid reasons for any association not to embrace technology. The efficiencies technology provides in making life easier for associations far outweigh any possible resistance to it. In today’s hyper connected network economy, technology is no longer an option. It is a fundamental requirement for association best practice.

About the author:-
Omer Soker is an association futurist and strategist based in Sydney, who advises association leaders with strategies for effective and sustainable growth.

Omer Soker was a Program Speaker at the PCO Association conference 2016

Join us for the 10th Annual PCOA Conference and Exhibition, Gold Coast Convention and Exhibition Centre, 26 – 28 November 2017