Leaders of the Business Events industry have visited Canberra to engage with Federal Parliamentarians and senior departmental officials as part of the Business Events Council of Australia (BECA) Business Events Meets Parliament program, taking place today.
The event commenced last night with a BECA board dinner with special guest Steven Ciobo MP, Minister for Trade, Tourism and Investment.
Mr Matthew Hingerty, BECA Chairman said, “High level discussions were held with the Minister about the Government’s fiscal and political environment, and international matters that impact on doing business in Australia and our country’s competitiveness.”
“Mr Ciobo has a high-level understanding of the importance of business events and their capacity to leverage Australia’s aggressive free trade agenda. He has long been a champion of the services economy in general”.
Mr Ciobo was joined by the new CEO of Austrade, Dr Stephanie Fahey.
Today’s program commences with the BECA board meeting at Parliament House where ministers and their shadows have the opportunity of engaging with the board.
This will be followed by the hallmark event, a bipartisan Friends of Tourism Luncheon, where key industry leaders will pitch the value Business Events to Australia and outline the highly competitive nature of the industry to over 20 politicians.
“Our message to all Parliamentarians is clear: the Business Events sector has been one of the quiet achievers of the Australian economy, generating around $30 billion in economic activity annually and creating 192,000 jobs. It is mechanism whereby the services economy, including event organisers, hospitality and tourism providers and tradies can benefit from our trade agenda. A strong economy and an open market is critical for our future growth”, said Mr Hingerty.
Business Events leaders will then take part in a Roundtable with senior officials from key federal government departments and agencies.
Image: Business Events Council of Australia board, industry guests and Minister Steven Ciobo
For further comment:
Matthew Hingerty, Chairman
M: 0407 220 945, E: firstname.lastname@example.org
New hotel development responds to record occupancies – yet are we building enough?
Australia’s tourism industry continues to be a ‘super sector’ for the nation’s economy, with strong growth in both international and domestic visitor numbers. The extreme levels of occupancy we are experiencing in Sydney and Melbourne CBD’s, translates to upwards of 100 nights per year above 95% occupancy. As we discussed at the recent PCOA conference in Brisbane, this may be welcome by the hoteliers to have a full house, yet this is a major concern for conference organizers.
The story behind our nation’s booming tourism sector and high occupancy levels has a few components. One of the main goals of the Tourism 2020 plan is to increase the value of the tourism economy to $116 billion per year.
International visitor arrivals have continued to grow at record pace, after accelerating over 2016. The 11% increase of international visitors to Australia is the highest growth rate in a generation, and is growing at nearly three times the rate of global travel. With new airlines bringing international guests to our shores, record numbers of cruise ships in our ports, and 2017 being named the Year of Tourism with China, we foresee continued inbound passenger growth.
The second major component of accommodation guest nights is from Australians, which has also seen solid growth figures for six consecutive years. This has been boosted by the low Australian dollar, which makes it relatively more expensive to take holidays overseas, and therefore Australians are trending to holiday within our country at both leisure and urban destinations. Successful promotional campaigns on food, wine and coastal tourism have contributed to a 6% increase in domestic guests at Cairns and Hobart airports, and double digit visitor night growth for both Western Australia and Southern Australia.
This growth of traveller numbers, from overseas, as well as by Aussies, is growing at a faster rate than we are building new accommodation rooms. Occupancy levels have been increasing for many years, and over the past decade we have not been building enough hotels and serviced apartments to meet this level of guests. We are starting to see this issue across a few indicators. Travellers are increasingly looking beyond traditional options for their accommodation needs, which has lead to more than 8% growth in non-traditional accommodation (private rental homes and apartments). The best known brands here in Australia are Stayz and Airbnb, yet there are many more rental platforms operating overseas which we may see here before long. Consumers have accepted these different types of overnight rooms both in the city and more often, outside of CBD areas. Conferences overseas have embraced these options for delegates, and we’re starting to see more and more companies and events support them here in Australia.
While the accommodation sales managers are enjoying the nearly full occupancy levels and ability to charge higher rates, they are also building many more hotels to fulfil the demand. Deloitte is currently tracking 143 new accommodation properties across Australia at the moment, which will see new brands from global hotel chains entering our country for the first time. The majority of these new hotels will be located around major demand drivers such as conference centres, airports, and sporting facilities. These will be a much needed and welcome option for event organizers.
Despite this large number of new projects, demand, that is guests looking for accommodation, is growing at a faster rate than we are building rooms for them. This translates to continued high levels of occupancy, especially around major events and strong business travel seasons. While there will be some relief for large room availability with 30 new accommodation properties in Melbourne, Sydney will see continued high occupancy.
If you ask an economist how we as a nation can solve this room shortage, they may tell you to start paying more for rooms, which will then attract the interest of property developers, and encourage them to build accommodation, rather than commercial or residential projects, which often have a higher return on investment.
While this may not be the answer you wanted to hear, if we start paying a bit more for a bed, we’ll soon see more options, and greater room availability for events and conferences.
About the report
The Deloitte Tourism and Hotel Market Outlook uses the forecasting, modelling and analytical expertise to create ten key market forecasts, including RevPAR, room rate and occupancy.
For further information:
Deloitte Access Economics
T: +61 415 229 200
Join us for the 10th Annual PCOA Conference and Exhibition, Gold Coast Convention and Exhibition Centre, 26 – 28 November 2017
Eventbrite, the world’s largest ticketing and event technology platform with nearly three million events each year, and fast-growing Australian event suite, Entegy, have integrated to create the conference and exhibition event sector’s most powerful and broad-reaching, end-to-end event management solution.
The integration, which can be accessed through Eventbrite’s open API platform, Eventbrite Spectrum, will launch first in Australia and New Zealand. The collaboration will provide an unparalleled opportunity for conference and exhibition event professionals to streamline communications, drive stronger engagement, and simplify the logistics of running an event – all from their event dashboard.
The integration allows event organisers to create an event on Eventbrite and, using Eventbrite Spectrum connect it to an account in Entegy’s core operating system to transfer attendee data in real-time. Attendee data drawn from Eventbrite is seamlessly fed across the Entegy Suite, which includes best-in-class event apps, social and networking functions, live audience polling, Q&A and discussion, multi-session attendance tracking, digital exhibitor lead generation, and innovative touch screen kiosks for self-serve onsite name badge printing.
The combined solution delivers a first-rate attendee experience, while giving organisers more insight than ever before on who their attendees are, when they arrived, where they went, what they thought and who they visited at their event.
Phil Silverstone, General Manager of Eventbrite Australia and New Zealand, says the integration with Brisbane-founded Entegy was a natural fit and heralds a new era in the conference and exhibition event industry.
“Millions of people around the world use Eventbrite to support event promotion and ticketing. Through our partnership with Entegy, we now enable event organisers to take the contact data generated through our system and deliver the next level of event experience. Entegy is a world-leading event technology founded here in Australia, and we believe the collaboration will assist more event organisers to maximise the outstanding technologies available to support events and improve attendee experiences.”
Graeme Caplen, Executive Director of Entegy said: “Eventbrite understands just how pertinent technology is at the entry point of an event. However, what continues to emerge in the industry is the need for technology to power almost all other aspects of an event. This seamless integration between Entegy and Eventbrite provides a powerful product suite for people looking to create and understand remarkable and memorable experiences.”
C: Robyn Challands
M: 0404 320 033
Entegy are a PCO Association business partner
Join us for the 10th Annual PCOA Conference and Exhibition, to be held at the Gold Coast Convention and Exhibition Centre, between 26 – 28 November 2017