Over the coming months the PCO Association will continue to profile one of the association’s Certified Event Companies (CEC) by way of a Q & A.
In this interview, Leanne Gollasch from Conference Logistics answers our questions on what it means to be a Certified Event Company (CEC) with the PCO Association.
Conference Logistics is a leading Professional Conference Organiser (PCO) based in Canberra, with offices in Perth, Adelaide and Brisbane, employing 13 staff. We have successfully managed a wide range of conferences and events over a variety of industries since 1990.
Conference Logistics has highly developed skills in all areas of managing events, refined over 27 years industry experience across a wide variety of clients and events. In addition to our technical skills, we have learnt that successful event management is about knowing and understanding our client’s objectives, excellent communication skills and mutual respect between both parties. We then add to that our ideas, creativity, years of practical experience and enthusiasm resulting in very successful conferences and significant ‘repeat’ business.
Q: How many years have you been trading as an Event Management Company?
A: 27 years – Conference Logistics was established in 1990
Q: What does being a Certified Event Company (CEC) mean to your business?
A: Being a CEC brings many benefits to not only our business, but to our clients. The CEC qualification brings greater assurance and risk aversion as our clients understand that an accredited organisation has undergone stringent, independent analysis to meet best practice standards across the events industry.
Improved operational efficiency is another outcome as we need to prove we have effective and efficient management systems in place. Greater efficiency means better performance, less waste, lower costs and greater profitability.
Overall being a CEC brings a high level of assurance to our clients, stakeholders and staff that we can get the job done in the most professional and effective manner possible and deliver the outcome required for our clients.
Q: What were some of the challenges you faced when applying for your CEC?
A: Without a doubt, time. The process is stringent and time consuming, which it needs to be. The difficulty is finding the time to get all the information together while still managing the events and day to day activities. However, it is a great opportunity to refresh and update management processes and workplace manuals to ensure they are up to date with best practice standards.
Q: Name your three main reasons why an Event Company should be accredited
1. Client assurance – it gives clients a peace of mind that your business holds itself to the highest professional standards and can get the job done.
2. Productivity – effective management processes and systems add to increased productivity as we are committed to the highest quality business practices.
3. Employees – without them we don’t exist, so being a CEC brings stability to the workplace as our staff know we are leading the way in how we do our job. People tend to be happier in a workplace that values what they do and are invested in the professional development of their staff.
Accreditation provides both clients and industry with an assurance that the event management business they are or could be dealing with is committed to the highest quality event management business practices, consistency and reliability in the delivery of services, professional standards and dedication to continuous improvement.
The PCO Association CEC Program is independently audited.
For a company to be awarded CEC accreditation it must have a minimum of one Certified Event Manager (CEM) employed in the business and additionally satisfy criteria that is audited by an independent certified practicing (CPA) accountant.
Accreditation is valid for a period of three years, after which time the business needs to apply again to maintain their accreditation
Leanne Gollasch, CEM
M: 0434 143 657
For more information on the PCO Association click here
Are we loosing the skills to create meaningful relationships?
Lack of trust is one of the top four business concerns according to a study by PwC. Can trust be built without personal interaction? Sure. But much it’s slower than encounters that happen face-to-face.
As human beings we are social animals, however the current era of technology has led us to become so focused on connecting with each other digitally, that we are losing the ability to connect in the real world.
This modern form of communication is leading us down the path of relationships without substance; interactions are more like fleeting transactions. If you want to future proof your business and ultimately your personal happiness, you and the people within your organisation must develop the skills to create meaningful face-to-face interactions.
The Power Of Human Connection
With the skills to create more meaningful human connections, you will be happier, more productive; and you’ll find it easier to win and retain business. Building and maintaining relationships is an ongoing process. Luckily with these few simple hacks, you can simplify and fast-track the process to genuine connection and rapport.
1) Know Thyself
Having a clear understanding within yourself is the foundation when it comes to connecting with others. Having certainty is like a super power, it allows you to communicate effectively and with purpose.
Hack #1 Get clear on your purpose and mission in business and life
2) Be Surprising
Most interactions are barely remembered, they all follow the same path of general conversation. To stand out and be remembered for all the right reasons, leave the other person with a positive impression. Hang up the boring chit chat, and go for conversations that release the brain chemical Dopamine. Dopamine is linked to the reward centre of the brain, and when it is released we feel good.
Hack #2 Get dopamine flowing by asking unique and interesting questions.
3) Value Your Team
A recent study revealed that the #1 reason employees were unhappy in the workplace was due to a lack of recognition. To get the best out of people they need to feel valued and understood.
Hack #3 Recognise and acknowledge a persons skill
4) Find Common Ground
We like people who are like ourselves, so ‘Mirroring and Matching’ body language is a great way to build rapport. Take this one step further and build rapport fast by unearthing your common interests with questions.
Hack #4 During a conversation, seek out and highlight common interests.
As the rate of change and disruption continues to escalate, consider how you will navigate and manage team productivity, motivation, communication, and influence. Yes it is important to invest in technology, but to make an impact and be remembered for all the right reasons, we must also invest in being human.
To learn more about “Mind Power – Mind People” from Anthony Laye, join us at the 10th Annual PCOA Conference and Exhibition, to be held at the Gold Coast Convention and Exhibition Centre, 26 – 28 November 2017
Did you know that 95-99% of the time we are un-conscious of our thoughts?
We make choices all the time – about how we feel, how we behave, how we think – so it’s wise to be conscious of those thoughts!
Fears are also beliefs that affect those unconscious thoughts – and often those fears are also buried deeply inside us. Two of the most common fears are ‘I am not worth loving’ or “ I am not good enough’ and ‘I am unsafe’ in some way.
The consequences of those beliefs affect every aspect of our lives.
And more importantly, how to choose differently, change them and adopt a growth mindset – a key to actually living – and being successful, whatever that means to you, how to choose differently, change them and adopt a growth mindset – a key to actually living – and being successful, whatever that means to you.
To learn more from Amanda Gore about Choosing Opportunity Over Fear, register HERE for Amanda’s workshop at the 10th Annual PCOA Conference and Exhibition, to be held at the Gold Coast Convention and Exhibition Centre, 26 – 28 November 2017.
Amanda Gore -presenter at the PCOA conference 2017
Keynote Speaker, Head2Heart