Contemporary customers are looking for more than a purely transactional relationship with your brand – they want to interact with you. It’s true. Part of that relies on creating interesting and consistent content for your audience to engage with (blogs, videos, interviews, ebooks, photos) but, as an extension to your inbound marketing for events, it also involves building a community.
Establishing a community will help retain customer loyalty amongst the glut of event marketing competitors all clamouring for attention, as well as attract the “right” kind of new customer. A community is a two-way conversation.
A living, breathing thing that’s interactive and social. Ok so there will always be some bystanders in the crowd that just watch and listen – but many will also participate and share, which is where the community weapon really plays out.
Consumers are becoming very sophisticated about technology in their professional and personal lives and this in turn raises their technology expectations from hotels. Indeed, the technology a hotel offers is now a very important consideration guests factor in when choosing a hotel.
Savvy hotels are increasing their tech spending to meet customers’ expectations by adapting their guest rooms, banquets, restaurants and front desks to today’s technology advances. Let’s take a closer look at the current trends and some specific implementations.
Technologies at the front desk/concierge
B Hotels & Resorts have a custom-designed concierge service for each property aiming at providing their customers with a more comfortable and customizable travel experience. B Hotels & Resorts partnered with Monscierge to provide instant access to information about everything from hotel amenities to weather forecasts, flight updates, local tips and more. It updates automatically to provide real-time information to guests staying at the hotels or remotely through their devices. This touchscreen concierge technology has the capability of providing complete interactive applications and all related content in 12 languages, making it attractive as the company grows, both nationally and globally. B Hotels & Resorts plans to roll out more features of the app that will showcase an interactive communication between team members and customers and allows the latter to order room service, call valet, request housekeeping services or extra pillows, and More
Food waste is the unfortunate by-product of many events. It occurs through the mishandling of food, through over-supply and under-eating.
Food waste at events is waste of resources, of time and effort, and of course, of money. It costs to buy the ingredients, pay the staff and then to dispose of the waste. Food into landfill is a major cause of landfill methane emissions, a global greenhouse gas emissions contributor. Food waste at events also contributes to startling global food waste statistics, estimated at 1/3 of all food produced being lost or wasted
Here’s a quick checklist of actions you can take to avoid or reduce food waste at your event.