Meeting Industry Insights – retaining Memberships with Dr Josh Packard

Many associations suffer from either member retention issues or getting members to attend their major events. What can be done about this?

Dr Josh Packard has done significant research on a major association on how to retain, attract and re-engage their membership. This association is the church.

In this episode we talk about what his research has shown and how associations and event managers can better engage their audiences to create more sustainable events and associations.

The 9th Annual PCOA Conference and Exhibition, Brisbane Convention and Exhibition Centre, 27 – 29 November 2016