Keeping your Flagship Fresh

Nesrene-OConnell_-Headshot-SMLJoin us for Nesrene O’Connell’s presentation – Same Same? How to Keep Your Flagship Events Fresh at the annual 11th PCOA18 conference.

Do you run an annual conference? Do you fear people will walk in and say, oh, it’s the same as last year! Do you NEED and WANT to keep it fresh Year on Year? This session covers some of the strategies on planning annual conferences.

Q. – Nes, can you tell us a little about your position as Head of ANZ Event Marketing and APJ Event Strategy

A. – I lead the Event Experience Marketing team to deliver Cisco’s award-winning face-to-face experiences in Australia and New Zealand, including the flagship customer engagement program, Cisco Live. In addition, I work with the region in Asia Pacific and Japan on Cisco’s customer and partner event strategy.

Q. – Why did you accept to speak at PCOA18?

A – I have been in the industry for nearly 20 years and I have learnt most of what I know through practice and those willing to share their experiences.

Q. -How will your presentation – Same Same? How to Keep Your Flagship Events Fresh, resonate with the PCOA18 conference theme, Embracing Change’ – How Agile Are You?’

A – I believe Events are really an experience – taking your attendees on a journey. Each journey needs to be unique and have an element of surprise. To achieve that, you have to be agile and research the next best thing!

Q. – What are the three key messages delegates will take away from your presentation?

A. – Innovation and Creativity, The Attendee Experience and Keeping it Current

Q – What advise can you give to those entering the ever-changing events industry?

A – Event Management is a rollercoaster. There are lots of ups and downs, however the job satisfaction piece is incredibly high. Stand back and take in all you achieve. AND…most importantly, comfortable shoes are a MUST, lots of them! Switch 2-3 times throughout the day. You can’t afford to miss Australia’s leading Meetings Industry Conference.

Nes is passionate about the impact events have on Cisco’s brand and growth objectives and the powerful platform of connecting like-minded individuals to create unforgettable experiences.

Join us for the 11th Annual PCOA Conference and Exhibition at the Melbourne Convention and Exhibition Centre, between 9 and 11 December 2018

For more information on the PCOA18 conference click here