Managing Change in the Mice Sector

What would you do in your business, if, in 12 months time, your product or service was irrelevant? That was the challenging question posed to delegates at the PCO Association’s annual conference in Auckland by Lynne Schinella, chief executive of training company Ripe Learning. Schinella said the conference theme “Adapt, Improvise, Overcome” was very apt,

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Insurance Matters

Insuring against a range of potentially disastrous events – not just natural disasters – is essential for PCOs, according to Jason Holmes, of H2 Insurance Solutions. “What can you do to protect the financial investment of your client in the case of, for example, a fire at the venue you have booked?” he asked delegates

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The Content Marketing Opportunity: Increased Attendance and Lower Costs

A revolution is sweeping the world of marketing and it’s sure to have an impact on the way conferences are organized and promoted. Sarah Mitchell explains why content marketing is the new way to build a loyal following for your events.  Your number one job as a conference organiser is to get bums on seats,

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