PCOA Program Release – Meeting Beyond Tomorrow

Themed ‘MEETING Beyond Tomorrow’, the PCOA Conference & Exhibition will be held at the Gold Coast Convention and Exhibition Centre, between 26 – 28 November 2017, the city where it all started 10 years ago. The program, with two strong sub-themes of Innovation and Engagement, includes a variety of expert speakers, covering topics ranging from

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PCO Association applauds NSW Government on policy launch

The NSW Government has released the much-anticipated NSW Regional Conferencing Strategy & Action Plan, which it says will drive more business events and visitors to rural and regional NSW. Deputy Premier John Barilaro, Minister for Tourism and Major Events, Adam Marshall, and Member for Tamworth, Kevin Anderson, launched the $6 million strategy with the aim of

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Making Sponsorship Work

Many events struggle with sponsorship. It is not that they struggle to get sponsors, it is more that with the ever-evolving events industry, sponsorship does not work like it used to and we need to get better at making it work, writes Warwick Merry. Here are some key elements to keep in mind when dealing with sponsors. It’s

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