What story are you telling at your events?

The success of your event will be defined by the content and how it is delivered. Compelling content will move people to attend an event in the first place and an engaging event is the best way to communicate clear messages and deliver a memorable experience for participants. However organising an event is a time-consuming,

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Getting more value from conferences

Gerry Gannon shares his case study on why some conferences are reporting lower than usual delegate attendance. I believe it’s at least partly down to the lack of real value for those who pay for delegates to attend. Let me break this down. Many delegates to conference are paid to be there, usually by their

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Digital Marketing – Tips for Successful Email Marketing Campaigns

2016 PCO Association Webinar Series Date: Wednesday 13th April 2016 Time: 1:30 pm to 2:00 pm AEST Where: Online – join via your computer! Presenter: Adam Franklin Discover how email marketing can greatly enhance your next Conference. • What types of emails are working best • The power of an autoresponder sequence • Email (and

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