CASE STUDY, EVENT MANAGEMENT, TECHNOLOGY

PCOA steps up Gamification for 10th Annual Conference & Exhibition

A little friendly competition was all PCOA needed to drive engagement to new heights at their 10th Annual Conference and Exhibition. Following the success of their 2016 Event App, PCOA worked with Entegy Labs to enhance the delegate competition and networking while boosting traffic to exhibitor booths.

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Event profile
The 10th PCO Association Conference was the biggest yet, attracting over 440 attendees and selling out their 60 exhibitor booths by June 2017.

Held in the Gold Coast Convention & Exhibition centre from 26 – 28 November 2017, this year’s theme of MEETING Beyond Tomorrow provided the perfect backdrop for an event that focused on future opportunities and examined industry growth and development.

PCOA had sub-themes of Innovation and Engagement, covering topics ranging from the latest technology and what impact it has on conferences to new ways to engage and influence audiences, both digitally and onsite.

There were plenty of opportunities for attendees to network at the two social functions and meal breaks were taken in the exhibition hall.

The Entegy Suite
As the App sponsor, Entegy worked closely with the Professional Conference Organiser Association to deliver an event technology solution to encourage networking and enhance exhibitor and sponsor ROI.

Event App:
including program, destination information, push notifications, speaker, sponsor and exhibitor profiles

Attendee Connect:
leaderboard, activity feed, attendee profile list and private messaging
Lead Capture: lead retrieval for exhibitors with scan points and incorporated passport competition

Entegy Labs:
Provided a custom, in-app passport competition to incentivise attendee traffic to exhibitor booths with some great exhibitor provided prizes. Attendees earned points towards their leaderboard total for every exhibitor visited, and had the opportunity to earn additional points through a trivia competition, unlocking questions as they visited exhibitors.

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Entegy worked closely with the Professional Conference Organiser Association to deliver an event technology solution to encourage networking and enhance exhibitor and sponsor ROI

Entegy worked closely with the Professional Conference Organiser Association to deliver an event technology solution to encourage networking and enhance exhibitor and sponsor ROI