PCOa concerned hotel occupancies and high CBD rates will drive meetings offshore

DELEGATES attending the annual Professional Conference Organisers Association meeting in Auckland (02-04 December) can expect to hear both sides of the meetings and conventions market data ‘divide’, with conflicting views on the industry’s health. “We have regular reports from many government and private agencies saying business is booming and Australian hotels are showing good occupancy levels, but this is attributable

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The Content Marketing Opportunity: Increased Attendance and Lower Costs

A revolution is sweeping the world of marketing and it’s sure to have an impact on the way conferences are organized and promoted. Sarah Mitchell explains why content marketing is the new way to build a loyal following for your events.  Your number one job as a conference organiser is to get bums on seats,

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