Virgin Australia Velocity – special offer

PCO web high resRegister for PCOA18 between Monday 13th August and Friday 14th September at the Early Bird registration rate to go into the draw to win 1 Gold Velocity or one of 5 Pilot Gold Velocity’s.

VA Logo_CMYKThe winners will be announced on Monday 17th September.

Terms & Conditions apply:

– Must be a PCOA member and
– Must register for PCOA18 and make payment by 14th September.
You can register on the following link: PCOA18 Conference Registration

For more information on the 11th Annual PCOA Conference and Exhibition, Melbourne Convention and Exhibition Centre, 9 – 11 December 2018 click here

Getting to grips with machine intelligence with PCOA18 speaker Tomer Garzberg

As the Professional Conference Organisers Association gears up for their national conference and exhibition in December, they caught up with one of their featured speakers, Tomer Garzberg, founder and CEO of

Tomer-GarzbergQ – Can you tell us a what the philosophy is behind GRONADE?

Throughout history, humanity has seen its share of disruptive technologies, yet some were so pivotal to how far ahead we could propel ourselves, that it changed the course of how modern society evolves. These pivotal technologies include the steam engine and the domestication of electricity, even more so than the personal computer did. We are about to experience the ‘new electricity’, that is, machine intelligence (commonly referred to as artificial intelligence).

Machine intelligence has the potential to liberate us from mundane labour, and free us to be contributing to society in ways where machines simply cannot. It makes us more human.

Q – Why did you accept to speak at PCOA18?

I’m a big believer that, while the common phrase ‘the Future of Work’ tends to focus on what might become of our work life as machine intelligence takes a foothold in our careers, it’s a great opportunity to speak about the reality of how machine intelligence is practically changing the world today.

Q – How will your presentation – the Future of Work resonate with the PCOA18 conference theme, ‘Embracing Change – How Agile Are You?’?

I want to help create a dialogue where machine intelligence doesn’t simply induce the fear of unknown, but the understanding of what it can do, its limitations and opportunities, and how to embrace this inevitable change as opposed to having to deal with an existential crisis.

Q – What are the three key messages delegates will take away from your presentation?

What actually is artificial intelligence, and the limitations of today’s algorithms
Why the shift towards artificial augmentation of human tasks is inevitable
How human mindsets and their workplaces must evolve as the notion of work changes
Q – What advice can you give to those entering the ever-changing events industry?

No industry is immune to change, and while some industries are more human-to-human-centric operationally, it’s the peripheral tasks outside of the obvious which will recalibrate due to machine-led disruption. So if change really is inevitable, embracing it is the primary catalyst for capitalising on the opportunities at hand. Identify the inefficiencies in every facet of your industry, focus on where our organisation leaves the most money on the table, and this will guide you as to where machine intelligence can transform your organisation, and your industry, forever.

SaxtonTomer Garzberg is sponsored by Saxton Speakers Bureau.

The 11th annual PCOA Conference and Exhibition will be held at the Melbourne Convention and Exhibition Centre between 9-11 December.

Published by Australasian Special Events

The Australian Events Centre @ Hyatt Place Melbourne

Hyatt Place Hero - ExteriorOne of Melbourne’s newest hotels and event spaces, purpose built at Essendon Fields because of its proximity to both Melbourne Airport and Essendon Airport (the gateway to adventure and incentives travel in Victoria) and the CBD.

Designed around today’s modern traveler, this contemporary hotel offers free daily buffet breakfast, a 24/7 StayFit Gym, as well as free Wi-Fi and a shuttle service to and from Melbourne Airport.

The Australian Events Centre at Hyatt Place Melbourne, Essendon Fields, offers an abundance of event spaces that can host intimate groups of up to 80 guests, large scale seated galas up to 1,000 or conferences and cocktail receptions up to 1,400.

The Australian Events Centre also features:

• Flexible configuration with capacity for one large space of 1,700 sq m or four smaller configurations ranging from 64 sq m to 995 sq m

• All-weather, light-filled Atrium that is ideal for indoor or outdoor exhibitions or can be used as an additional room to The Australian Room or as a standalone space

Essendon Fields Hyatt Place Opening @ The Australian Events Centre

Essendon Fields Hyatt Place Opening @ The Australian Events Centre

• Exquisite menu options and event planning

• State-of-the-art technology, sound and broadcasting facilities

• Beautifully manicured gardens for pre-dinner drinks and photography

• Three Oak Pavilion with water feature located within landscaped surrounds, perfect for events, wedding ceremonies and pre-dinner drinks

• Large and impressive foyer for pre-dinner drinks or conference catering

• Break out spaces and green room available

For more information please contact our specialists on +61 3 9190 1234 or email

Hyatt is a long standing PCO Association business partner

For information on the PCO Association business partners click here

Join us for the 11th Annual PCOA Conference and Exhibition, Melbourne Convention and Exhibition Centre, 9 – 11 December 2018