Registration open for PCOA18 Conference

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Registration for the 11th Annual PCOA Conference and Exhibition, to be held at the Melbourne Convention and Exhibition Centre between December 9-11, 2018, is now open.

The Conference will be held at the Melbourne Conventionand Exhibition Centre’s (MCEC) newly completed $200 million expansion.

PCO Association president Barry Neame said the conference theme ‘Embracing Change’ is a proactive call to all meeting planners to seek out fresh perspectives and try something new. The program will encompass the many facets needed by meeting planners in 2018 and beyond.

“Planners constantly are required to keep up with ever-changing trends and technology within the industry, and to prove themselves to be flexible, adaptable and multi-skilled. That is why we will start the conference by asking ‘How Agile Are You?’

To register, click here.

Join us for the 11th Annual PCOA Conference and Exhibition, Melbourne Convention and Exhibition Centre, 9 – 11 December 2018

Positive Federal Budget for Business Events as Australia Sets its Sights on World Top 10

AACB media releaseThe Association of Australian Convention Bureaux (AACB) has welcomed the Federal Government’s modest increase in funding for Tourism Australia as we set our sights on returning to the world top 10 of the International Congress and Convention Association (ICCA) Country Rankings.

Last Tuesday night’s federal budget confirmed that funding has been secured for Tourism Australia, with an increase of approximately $17 million over the next four years, taking into account positive foreign exchange impacts. But more could be done, noting the Government’s current over-collection of taxes on the tourism industry.

AACB CEO, Andrew Hiebl says that: “In order to realise continued growth in tourism exports across the next decade, stronger investment in the nation’s tourism agency is required. Enhancing Australia’s position as a leading business events destination relies on this.”

The ICCA Country Rankings released earlier this week show that Australia has moved from 16th to 14th with a total of 258 international association meetings held in 2017 (up 47).

“While we have our eye on returning to top 10, the position last held in 2006, we are in operating in a highly competitive industry with strong regional competition from Japan (7th), China (8th) and the Republic of Korea (13th), said Hiebl.

“However, we are confident that policies such as the $12 million national bid fund announced by Minister Ciobo in March will help Australia secure more lucrative business events, especially when competing against its Asian rivals.”

Australia’s star performers include Sydney, Melbourne, Gold Coast, Adelaide and Cairns, all increasing the number of international association meetings held year-on-year, with Brisbane holding on to 3rd position in Australia.

“We are pleased to see the success of these destinations. A core function of the AACB is to facilitate collaboration amongst its members. This allows them to share performance data and best practices to grow the overall business events industry in Australia.”

While Sydney and Melbourne made it to the top 10 in the Asia Pacific rankings, at 7th and 9th respectively, Australian destinations are still facing strong competition from Singapore, Seoul, Hong Kong, Bangkok, Tokyo, Beijing, Taipei and Kuala Lumpur. Australia ranked 4th in the Asia Pacific Region for 2017, holding against the previous year.

For more information contact:
Annika Hofsink
Marketing & Communications Executive
P: 1300 692 222
M: 0437 460 809

Join us for the 11th Annual PCOA Conference and Exhibition, Melbourne Convention and Exhibition Centre, 9 – 11 December 2018

In case you missed it… Forward Calendar Report is now available

AACB recently released its latest edition of the Forward Calendar of International Business Events Report, containing an analysis of bids won, lost and bids in the pipeline by its members for the years ahead (from Jan 2018). Business events are unique in that they are the only tourism sector that provides a vision of confirmed future business.

361 international business events have been secured by AACB’s members, translating to 1,615 event days and 358,035 delegates who will go on to spend almost $1 billion. The top 3 industries attracted are Health Care and Social Assistance (33.5%), Professional, Scientific and Technical Services (18.3%), and Financial and Insurance Services (6.9%).

Join us for The 11th Annual PCOA Conference and Exhibition, is being held at the Melbourne Convention and Exhibition Centre, between 9 and 11 December 2018